Most hiring managers will blame the Monster.com's and CareerBuilder.com's for this one. In the past 10-15 years, HR managers have transitioned from not enough applicants to 1000 applicants per open position. How do you wade through the garbage?
The answer becomes keyword searches and exact qualifications.
There was an article in WSJ about the "Engineering Crisis" being a myth, leading to the above conclusion. They don't want an "operations manager". They want an operations manager with at least 8 years of management experience, with at least 10 direct reports, knowledge of CATIA, able to program Rockwell 5000 PLC, and has previous sales experience. There's a "crisis" because out of 1500 applicants, no one had that exact skill set.