This is a particularly bad science article. First of all, this research is interesting because they are laser cooling molecules. The article makes it sound like the new thing here is using lasers to cool. Laser cooling of atoms has been around for decades, but laser cooling of molecules is considerably more difficult because molecules have far more resonant transitions than do atoms (this is due to the additional rotational and vibrational degrees of freedom.) Traditional Doppler laser cooling relies on cycling transitions, in which the atoms go back and forth between two levels, losing momentum as they cycle. If the particles can "escape" to other levels, the cycle breaks and cooling stops. Traditionally, in atoms this problem is solved by having other lasers on the table which "plug up" these holes by repumping the atoms back into the cooling cycle. With molecules, there has historically been far too many holes to simply plug them with other lasers.
Second, Fahrenheit? Seriously? Nano/Micro/MilliKelvin is the appropriate unit.