then we must find out how this guy makes these gamma waves — those linked to consciousness, attention, learning and memory — never before reported in neuroscience, and all that left pre-frontal cortex activity and force everyone to do that. And somebody needs to change Wikipedia's definition to "Utilitarianism is a theory in normative ethics holding that the proper course of action is the one that maximizes overall left pre-frontal cortex activity."

Remember Microsoft Bob?

Don't forget all new homework problems with each edition (maybe each printing?). That ensures that the students buy the approved copy from the publisher instead of last semester's edition from the used bookstore just off campus.

1. Rock crushes scissors 2. Scissors cut paper 3. Paper covers rock 4. Human smashes robot

I'm guessing the reason is that churches turn off the commercials and bars do not.