HughPickens.com writes: Here's to the crazy ones, the misfits, the rebels—the ones who can drop 10 grand on a timepiece as Robinson Meyer writes at The Atlantic that Apple used to make technology for people who wanted to change the world, not the people who ran it. Today’s messaging is a little different. Most will correctly fixate on the price of the most expensive watch, the 18-karat-gold Apple Watch Edition. Unlike with a traditional mechanical watch, where an increase in price is also typically accompanied by more complex mechanisms and more hand-craft, the Apple Watch Edition is simply shrouded in gold. If you set that case aside, it has the same sapphire glass display, sensors, and electronics as the $549 Apple Watch. That's a mark-up of eighteen times the lower price. "The prices grate. And they grate not because they’re so expensive, but because they’re gratuitously expensive," concludes Robinson. "Instead of telling users to pay up because they’ll get a better quality experience, it’s telling them to pay up because they can, and because a more expensive watch is inherently preferable."