I can go a few seconds or even minutes longer between reloading the newsgroups I'm reading (I forget what the protocol word is, XLIST?) if it means I'm not going to catch a sticky grenade to the face in Call of Duty: World at War. I don't mind if my email shows up a couple minutes late if it means my VoIP calls are intelligible -- and I've been on my cell to a VoIP user where I got maybe 2/3rds of every sentence because they were downloading something.
Honestly, this doesn't bother me. I'd be happier if it were me doing the shaping, but I get where they're coming from.
(Yes, I have a cable ISP, for some reason.)