It's funny you should mention this. I am finishing up my MBA (MIS concentration) and in my system analysis and design class, we studied nearly all of the topics discussed in this book. I believe the text that we used even cited many passages from this book. We then had to complete a group project, which forced us to utilize the material in a somewhat realistic setting (creating a project time tracking app). So the MBA's that want to work in technology are getting at least exposed to this. Hopefully this will make for better management, but who know's.