Really, are most users really just consumers? Do most users never need word to write a document, create a powerpoint or even just clip an image to share with family?
Most of the time, we may be consumers. How often do we produce data, images, documents etc.? I know for work I am documenting quite often, for classes I am creating content quite often. My wife spends a lot of time just creating icons for her various social networks.
I don't think it's that clear cut.