What have they done? Show me their inventions which have advanced the state of VR. What do they have? The cheap plastic lens to increase FOV? (Despite being obvious to anyone looking to cost-reduce during consumerization.)
Certainly they have done something? No?
Samsung may not have announced it, but they'd be working on it.
I don't have a dev kit. So what? I bet it's awesome. That isn't the point. Or maybe it is... the point being that OR created zealots by showing you prototypes built out of commonly available components. It isn't that OR created that magic, it's that the magic is enabled by cheap, high-res displays and low-latency sensors that *everyone* has access to.
LIke I said in a previous post, it is because of OR that we're talking about VR in 2014, but even without OR we'd be wearing it in 2016.