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Amazon Wants Patent For Inserting Ads Into Books 219

theodp writes "Three Amazon inventors set out to correct what they felt was a real problem: that 'out-of-print or rare books ... typically do not include advertisements ... the content is fixed and, therefore, has not been adapted to modern marketing.' Their solution is spelled out in newly-disclosed Amazon patent applications for On-Demand Generating E-Book Content with Advertising and Incorporating Advertising in On-Demand Generated Content. From the patent apps, here's what the future of reading may look like: 'For instance, if a restaurant is described on page 12, [then the advertising page], either on page 11 or page 13, may include advertisements about restaurants, wine, food, etc., which are related to restaurants and dining.' So, what would a delightfully-tacky-yet-unrefined Hooters ad do for your Hemingway experience?"

New York to Implement an 'Amazon Tax' 411

theodp writes "NY Governor David Paterson is expected to sign a bill requiring online retailers to collect sales taxes on purchases shipped to the state, even if they have no operations or employees working there. The so-called 'Amazon tax', which applies to Internet retailers who derive sales through affiliate programs, would end what for many New Yorkers had been tax-free shopping and generate an estimated $50M in revenue this fiscal year. Experts predict that other states could follow suit with similar provisions."

Aerial Drones To Help Cops In Miami 274

Catoonsis writes "Reuters is reporting that 'Miami police could soon be the first in the United States to use cutting-edge, spy-in-the-sky technology to beef up their fight against crime.' The police force is planning to make use of a small aerial drone, capable of hovering and quick maneuvers, to monitor the Miami-Dade area and alert officers of potential problems. The device, manufactured by Honeywell, is awaiting FAA approval before it can be put into use. This decision is just the latest chapter in the developing relationship between law enforcement and robotic assistants. 'U.S. Customs and Border Protection has been flying drones over the Arizona desert and southwest border with Mexico since 2006 and will soon deploy one in North Dakota to patrol the Canadian border as well. This month, Customs and Border Protection spokesman Juan Munoz Torres said the agency would also begin test flights of a modified version of its large Predator B drones, built by General Atomics Aeronautical Systems, over the Gulf of Mexico.'"

Google to Begin Storing Patients' Health Records 214

mytrip writes with news that Google's health record archive is about to be tested with the assistance of the Cleveland Clinic. Thousands of patients (who must approve the transfer of information) will have access to everything from their medical histories to lab results through what Google considers a "logical extension" of their search engine. We discussed the planning of this system last year. "Each health profile, including information about prescriptions, allergies and medical histories, will be protected by a password that's also required to use other Google services such as e-mail and personalized search tools. The health venture also will provide more fodder for privacy watchdogs who believe Google already knows too much about the interests and habits of its users as its computers log their search requests and store their e-mail discussions. Prodded by the criticism, Google last year introduced a new system that purges people's search records after 18 months. In a show of its privacy commitment, Google also successfully rebuffed the U.S. Justice Department's demand to examine millions of its users' search requests in a court battle two years ago."

Microsoft Will Stream Ads To Grocery Carts 484

dptalia writes "Later this year, at ShopRite supermarkets in the eastern US, Microsoft will be rolling out computerized shopping carts. These carts will allow people with a ShopRite card to enter their shopping list on the ShopRite site from home, and then pull up the list on their grocery cart when they swipe their card. The new carts will also display advertisements depending on where in the supermarket the cart is, using RFID technology to help locate it."

Yahoo, Adobe To Serve Ads In PDFs 213

Placid writes to alert us to a new channel opening up between advertisers and our eyeballs: PDFs with context-sensitive text ads. The service is called "Ads for Adobe PDF Powered by Yahoo" and it goes into public beta today. The "ad-enabled" PDFs are served off of Adobe's servers. The article mentions viewing them in Acrobat or Reader but doesn't mention what happens when a non-Adobe PDF reader is used. The ads don't appear if the PDF is printed.

Google to Offer Online Personal Health Records 242

hhavensteincw writes "Less than two weeks after Microsoft announced plans to offer personal health records, Google announced today that it plans to offer online personal health records to help patients tote and store their own x-rays and other health data. Google made the announcement Wednesday at the Web 2.0 Summit in San Francisco."

Microsoft Seeks Another OS-Level Adware Patent 195

theodp writes "Microsoft has just published a patent application for advertising triggered by sequences of user actions, which describes how to interrupt game playing, music listening, and photo viewing with pop-up ads ('the components may be integrated directly into the operating system'). So will this ad technology get a free pass from Windows Defender?"

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