WoW has set some kind of standard for MORPGs, but i am not sure, this is good. WoW IS a fun game to play, but it is not really an RPG. There are no real "characters" but avatars with mainly combat-relevant stats. The world is somewhat non-continuous, with the instances, etc.. Every player character can resurrect immediately, but you are allways send on quests to kill enemies in order to "end that threat" but when you visit them again, they are reborn, just like the players. And as far as I know, most of these points are similar in Conan. And they are similiar in most other MMOs like LOTRO.
I think all that makes sense for WoW, but it is not what I expect from an RPG. I want a continuous, consistent world so i can empathize with my character and its adventures.
So, why is there no game for "traditional" RPG fans? A game where combat is just one apect of... well... roleplaying. A game where things like social interaction, fame, alliances, etc. matter more than how much dps your sword does. Why does no developer try things like permanent death (of course it wouldnt make sense for WoW, but it could make sense for a real RPG, it works in pen and paper games, too)? Why do enemies have to be reborn instead of being replaced by new ones? Why are game masters only there for troubleshooting instead of creatively influencing the game world? Why does no one try a new approach to online roleplaying? Everyone just publishes new WoW-clones to compete with the most succesful online game.