The majority of "avid readers" I know read nothing but garbage like "The Hunger Games." They couldn't read a Stendhal or Pynchon if their lives depended on it, because their attention spans have been completely decimated by electronic distractions.
Most readers I know prefer physical material. And so do I.
Well, which is it?
Talent does what it can. Genius does what it must. You do what you get paid to do.