Yep, I totally hate what they've done with Win 10 too. It's not that they offer you options for cloud synchronization and such is that they're pushing them hard by making them the default and in many cases, making the "classic" options hard to find (e.g.: creating a local account instead of using a Ms account for login when you install Win 10).
Also for many apps (mail, media player, browser) the default are the "modern"/metro touch-optimized apps, which I find horrible for desktop use because, among other things they have tons of wasted whitespace, and much fewer options than a normal desktop app.
Anyway, I wouldn't be opposed to all of this if it was optional and could be changed to old-style defaults with a click of a button, but no, Ms is too interested in making you think you must use your PC as if it was a cellphone and practiucally forcing you to use their online services.
All this crap is why Win 10 is "free".