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Comment Re:Advertising Bubble (Score 1) 287

There are different kinds of advertising:
On the internet you often have "Buy OUR crap. Now." ads which hope people click on them and buy stuff. But for the reasons you stated, most ads outside of search engines won't lead to direct sales that way because people rarely come to websites like Facebook looking to buy stuff *right now*.

Another kind of ad are more about brand recognition, about getting your name out. So that people who aren't looking to buy something *right now* will either remember your name or at least recognize it again on a more subtle level.

I mean, it's not like a company putting an ad for a lawn mower in a magazine or airing one during the Super Bowl expects people to jump up and run out to buy a lawn mower right after they see it (i.e. offline they usually don't expect the equivalent of a click-through leading to a sale when someone views their ad).
BUT: the next time you need to buy a lawn mower, you might remember their name and make sure to look at their products before coming to a decision what to buy.
Or, if you are in the store in front of a line of lawn mowers and have to make a decision between a few models which are similar on features and price, a lot of people won't toss a coin, they'll often - maybe just subconsciously - favor the manufacturer whose name rings a faint bell over ones they've never heard of before.

This probably becomes more important the cheaper and harder to distinguish the products are.
When buying a car, there's lots of stuff you can look up to compare or have preferences for.
When standing in front of a wall of unknown toilet cleaners with tiny price difference and your usual one [ how did it become your usual..?] is out of stock, name recognition or the design of the bottle might influence how "randomly" you select one of the other options.
And if your random(?) pick works for you, it might become your new usual product.

Comment Re:hey, son, jam that IAB right up your ass. (Score 1) 539

I didn't RTFA and don't know if the "freedom of the press" bit is addressed in it, but my guess is that the argument will be more along the lines of the need for an independent press as 4th power. Something like:
"You can't have an independent press without financial independence. People aren't paying directly for it, so the money will have to come from somewhere else if you don't want to have less press ( == smaller spectrum of voices/opinions). Ads are an independent way to get the necessary money compared to publishing embedded ads/paid content or the press depending on the goodwill of a few rich folks who would be in control of what gets published."

That's the only thing coming to mind that makes some sense to me, but one obvious problem with that is the assumption that we aren't already at that point.
And "But things will be even worse!" doesn't convince me because there's no guarantee that things won't get worse anyway:
Why should commercial news organizations be more likely to go for product quality instead of profit maximisation than other businesses?

Comment Re:Aggregators (Score 1) 188

There is this.
But the reasons I've heard more often are
  • * (hardware performance / hosting prices have reached a point that iit's possible now)
  • * doing SSL without browser complaints will be difficult if the page contains 3rd party images included via http instead of https
  • * images will still be there later; in most old threads, especially photoshop contests, they're mostly gone because the hosts don't exist anymore
  • * easier to moderate threads (no need to run their scripts anymore that check old threads for images which have been swapped out, either by the user or the host)
  • * easier to use because you neither need to know HTML nor have an external host

Comment Re:Aggregators (Score 1) 188

Years ago, fark.com went from external images to hosted images. I didn't see the endgame. This week, JavaScript is required to load the images. It's vendor lock in all over again. Because who uses an external host if you can just click upload?

Uh, I've Javascript disabled an no problem seeing images in Fark threads.
As a matter of fact, if you've Javascript disabled, there's no "upload" to click and you have to use an external host (Fark then downloads the image from there onto their servers).

And I wouldn't call some forum rehosting external images on their own servers "vendor lock-in".

Comment Re:Uber is as safe as taxis (Score 1) 471

I've been in many, MANY poorly-maintained taxis, often with egregious flaws.

In Germany, as was parent's example?
Otherwise I would assume that there aren't such regulations/requirements or they aren't enforced.

I've yet to see an Uber car that is even close to this level of disrepair.

Give it 5-10 years or whenever the current Uber drivers have to get a new one.

Comment Re: All you have to do is walk around Google... (Score 3, Informative) 634

I don't know if maps is a steaming pile, but I do know that the new maps and especially street view are really, really sluggish in comparison to classic.
As a n00b driver in a big city with heavy traffic I loved being able to "drive" through key points of an unknown route the day before to see what the streets were like, what lane would be best before entering a 5-lane-roundabout, what the parking situation near the destination looked like etc.
F_ck that with the new version, too slow; even on an i7, there's almost no such thing as having a _quick_ look.

Comment Re:Someone is doing something really wrong (Score 1) 167

Radio stations are usually limited to a relatively small geographic reach due to the physics of radio waves. The Internet has no boundaries. Larger reach means more potential value for advertisers.

I have to disagree with that one; I doubt that this is an advantage. I think that small geographic reach can be an advantage if the region is sufficiently populated.
I haven't listened to a lot of radio in years, but when I did, there were lots of adverts by local businesses or the regional branches of bigger chains; you don't have e.g Ford advertising how awesome their new trucks are, you have some car dealership with a couple of local branches promoting zero interest payment plans.

I don't think there are many brands where it's a selling point that a stream is really popular in New York, Buenos Aires, Tokyo and Vienna; even with globally operating brands it's likely that there isn't a global marketing department paying for spots, but national ones who might want to tailor the ads they're paying for to the local market (not to mention language).

It's a potentially(!) large audience of people lots of ad buyers don't care about

Comment Re:Culture Change (Score 1) 45

Pretty much this.
And IMHO a lot of the perceived hostility was people getting treated like they treated others by making the crime fit the punishment or simply holding up a mirror:
If you're by definition the tolerant, "aware", good person fighting bigotry for the greater good, you can't possibly behave like a bigot yourself and people pointing this out must be haters attacking you.
Most telling were the complaints about how Fark "has recently become" more hostile.
"Mommy Drew, the kid whose hair I've been pulling all week has started punching me!"

Comment Re:Contradiction (Score 3, Interesting) 45

I've stopped commenting in certain threads and just use them to add people to my ignore list.
My problem isn't even with that PC policy, but with the posters who applauded its introduction and felt it was necessary - I recognized a lot of names whose level of "discourse" and reaction to well-reasoned arguments I've come to associate with "lalala-I-can't-hear-you-lalalala"

Among them there are some of the most intentionally(?) obtuse, hypocritical people on the internet.
They don't even realize that they act exactly like people they complain or make fun of in other threads.
On certain issues they seem to switch off their brains, argue purely from emotion, apparently misinterpret everything to fit their views or emotional state and blindly attack everyone who doesn't echo their sentiments.

They made it impossible to have actual, reasonable discussions because they're e.g. apparently incapable of differentiating between trying to understand why some bad thing happened and endorsing it.
They also give the impression that showing the correct amount of outrage about a problem and the correct distribution of blame is much more important than actually fixing problems or preventing shit from happening again.
I gave up on Fark when I clicked on the profile of one of the densest, most hypocritical, most vocal, personal attacks launching, reasonable discussion killing douchebags - and saw that someone thought it a good idea to make this massive all-around asshole a moderator.

If 9/11 had happened with todays Fark, the first comment would be "in before some victim blaming terrorism apologist explains why the people in the WTC deserved it" and then you can watch how the first poor sod posting something like "I wonder what reaction Osama was hoping for" or "how do you brainwash 20 people to commit those acts" gets assigned the aforementioned "in before.." role and torn to pieces for shit that was never said or even remotely implied.

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