What I can't believe is that they compare this weak sauce single core to a NUC, it'd be like comparing a Pinto to a Porsche as they really aren't even in the same class.
If you want something crazy affordable to compare to a NUC then check out the new AMD AM1 Jaguar kits, like this you can swap CPUs but unlike this the smallest you can get is a dual core APU while for $100 you can have the quad Athlon APU and all the chips are based on the same Jaguar chips they use in the PS4 and XBone. I've built both the Sempron dual and Athlon quad and I have to say...they are fricking great! The Sempron makes a great ULV server or basic netbox while the quad makes for a decent desktop or really nice media tank. The new APUs have hardware acceleration for all the popular video formats and they are crazy low power draw so making silent systems with them is pretty trivial. the only caveat is get the faster RAM as with APUs the RAM speed makes a difference when it comes to graphics performance but other than that they are great for DIY systems on the cheap.
But units like the NUC and AM1 are why I think the days of ARM being used on anything but ultra cheapo Chinese crap are numbered, as both AMD and Intel are dipping into single digit power draw territory while having an IPC that just curbstomps ARM. I've said it before and it looks like time is proving me right, you just can't scale up ARM without blowing the power budget while both AMD and Intel are getting better with each rev on power while still keeping a huge IPC lead. If this trend continues there just won't be a point in using ARM for anything but bargain basement as they just won't have the performance to compete with AMD, much less Intel.