Today's media consumer wants what it wants, when it wants it, right then. This is opposite traditional cable company methodologies. It's why customer's are cutting the cord. To that end, the first service to offer the best selection will win (pricing models aside). If it takes multiple overlapping subscriptions to get the selection, customers will be forced to pick and choose or to go back to pirating. The stuff frequently pirated are the things that customers can't afford (multiple services), can't find (selection problems), or are going to have going 24/7 (kids shows and bandwidth caps). I don't blame netflix entirely though. It's a business decision to keep from raising rates. The real problem lies with the distribution points arguing unreasonable amounts of money for potentially exclusive contracts with providers like Netflix/Hulu/AmazonPrime/CrunchyRoll/etc.