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+ - Are Visitors or Pageviews more valuable than Subscribers for Magazines?

Submitted by greymond
greymond (539980) writes "I've recently began working with a niche trade publication who has a strong subscriber base in this industry, however because of their target audience the overall web exposure hasn't been the best it could be and is one of the initiatives I'm working on improving. However, my question is to those who advertise with magazines, which do you value more — subscriber numbers or their monthly unique visitors and pageviews? Obviously if one is only advertising online or print the choice is clear, but what about when advertisers have the option of one ad price thats included in both editions?"

Comment: Re:stopped using it? (Score 1) 857

by greymond (#40485429) Attached to: Why Microsoft Killed the Windows Start Button

I mostly don't. I have my main apps I use everyday pinned to the taskbar and then my games have their icons on the desktop. The only time I ever used the start menu is to bring up the search box so I can type in the name of a new program I just installed or a file.

Outside of the IT world, what would a typical user need that is in their start menu?

Comment: So what? (Score 1) 734

by greymond (#39899135) Attached to: Windows 8 Won't Play DVDs Unless You Pay For the Media Center Pack

The DVDin my tower came with Power DVD software which plays any DVD including the BR's I own. So WIndows won't come with default software to play DVD's? Ok. Every DVD drive that you can buy, or windows box system you buy, comes with tons of software that will. Who the hell has a system with ONLY the OS installed?

Comment: Re:No Mac Version yet (Score 1) 389

by greymond (#38440008) Attached to: <em>Star Wars: the Old Republic</em> Launches

WoW and EVE are the ONLY two MMO's I know of that bothered to make a mac client of their game. I honestly can't think of a single other MMO that is dual platformed.

But who cares? Unless you have an old non-intel Apple system (in which case the system requirements wouldn't work for this game most likely) you just install Win 7 on a second partition or hard drive and play the game on your mac that way. Stop trying to complain about something that isn't an issue anymore.

Comment: Re:So, when did subscriptions become traditional? (Score 1) 389

by greymond (#38439906) Attached to: <em>Star Wars: the Old Republic</em> Launches

"Disclaimer: I have not played the game yet, and my opinion is based on reviews and people who have played the beta."

You should have stopped commenting right there. I was in Beta as well as started my early access on the 13th. While the voice acting is amazing and top notch graphics it is exactly like every other MMO out right now. Except they didn't put in a real LFG tool yet, though they have a PVP queue, and they don't have phasing like in WoW.

Honestly if this game didn't have STAR WARS in the name no one would care.

Comment: Um I don't see a problem... (Score 1) 593

by greymond (#37899376) Attached to: Federal Contractors Are $600 Screwdrivers

The first thing I see is:
Project Manager – Senior, Billed: $322,455 Paid: $101,690

That employee is getting paid roughly 1/3rd of the price of the contracted work, but I'm not sure what people are expecting here. Having worked with numerous types of consulting agencies both as a contractor with them and managing contracts it's not unusual that the agency that bills us at a rate of $120/hr is paying their employees/contractors anywhere between 10-60/hr depending on their responsibilities. The part-time social media intern is getting paid around $10/hr and the full-time web developer is getting around $60/hr, regardless of what is being done, and by who, the agency will bill the clients at a rate of $120/hr. This is pretty standard.

User Journal

Journal: No Sweat

Journal by greymond

After leaving Team San Jose for a consulting project with Stanford University and mobile hospitality app developer NugoUgo, I have also began consulting for a medical device startup, Miramar Labs, in Sunnyvale. I'm also writing for MMOSite and Examiner.

From the financial end I've managed to get my wife and I out of debt, then of course picked up a second car for her and finally am hoping to start chopping away at our mortgage. Unfortunately I feel like a zombie most days.

Comment: It's worth noting (Score 2) 694

by greymond (#37278706) Attached to: Solar Company Folds After $0.5B In Subsidies

That plenty of Green Businesses here in the Bay Area are doing very well, primarily Petersen Dean, though others include SunWize, RPS Solar and REC Solar to name a few. Of course they are all private sector businesses that our current government wouldn't concern themselves with because they only want to give handouts to corporate america and green start-ups that have no legitimate plan for growth or success.

Comment: Overpriced Garbage Laptop (Score 1) 200

by greymond (#37223310) Attached to: Razer Announces Dedicated Gaming Laptop

Description from the article:
2.8GHz Intel® CoreTM i7 2640M Processor
8GB 1333MHz DDR3 Memory
17.3" LED Backlit Display (1920x1080)
NVIDIA GeForce® GT 555M with NVIDIA® OptimusTM Technology
2GB Dedicated GDDR5 Video Memory
Built-in HD Webcam
Integrated 60Wh Battery
320GB 7200rpm SATA HDD
Wireless Network 802.11 b/g/n Compatible
16.81" (Width) x 10.9" (Depth) x 0.88" (Height); 6.97lbs (Weight)
It will ship in the fourth quarter of 2011 for $2,799.99.

Cost of an actual gaming laptop with a GTX and SSD $2400

While some may or may not like CyberPower, my main points are that you can't sell "gamers" a gaming system without a GTX card, the GT's just don't cut it and while a 320GB 7200 rpm drive is alright, you can get a 128GB SSD for about the same price, maybe around $30-50 more. No one uses anywhere near 320GB on their primary drive. I have Win7 with Office 2k10 Pro, Adobe CS Design Suite 5, LOTRO HR, DDO HR, WoW, Rift, EVE, STO, CO, PotBS, LoL and numerous web/net apps installed on my laptop and I'm using only 140GB of space.

Felson's Law: To steal ideas from one person is plagiarism; to steal from many is research.