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Comment: ...what? (Score 2, Interesting) 112

by greyjoy (#14174416) Attached to: Nielsen Adapting To Modern TV-Watching
The steps are a radical change for Nielsen, reflecting an overall paradigm shift that's shaking up the television world. The audience is taking control. And TV companies are scrambling to catch up.
This reflects a change in how Nielson's gathering statistics, nothing more, nothing less. What paradigm shift? What control over television companies does the audience have now that they didn't have before? It's always nice to give voice to wishful thinking, but, c'mon, at least let your excuse have some relevance to your fantasies.

Also, I hope they take into account that most people who have videos on their iPods will overwhelmingly be well-off white people. I'm sure they're a valuable population statistic, but please don't let their viewing habits have too much weight in the overall viewing summary. I don't want every network to be (more) stacked with Dharma and Greg clones...

Consultants are mystical people who ask a company for a number and then give it back to them.

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