What hole? Users still line up to buy their shit. EA execs know gamers will continue to fork over the cash for shit. As a gamer myself, I can't help but marvel at the stupidity that requires.
Watch; EA has control of star wars. I guarantee they pull the same shit with forthcoming SW games, and they'll make a mint regardless of the quality of the game itself, nor how the company chooses to abuse the consumer this time around. Oh, we'll all whine, bitch and moan. Then we'll turn around and buy the DLC and expansions.