"So... Netflix on the Steam Box?" "Oh absolutely. You can fire up a web browser, you can do whatever you want."
Until Netflix runs in something other than silverlight, this isn't going to work the way Gabe seems to think it is.
...Why stop there? Let sponsors have characters "As Captain 'Pizza Hut' Ahab looked out over the sea, he saw her, Moby Dick, brought to you by Target."
Don't you mean The Hut?
"Maintain an awareness for contribution -- to your schedule, your project, our company." -- A Group of Employees