Would I give my heart surgery to a guy that does not have an MD, but has a bachelor in poetry? Absolutely not!
Does a bachelor in poetry have a place in a hospital? Yes absolutely!
In particular, liberal art graduate tends to be good communicators. And that is something pretty much all tech field need. We need lots of people to help the tech field communicate.
I am working in a university in a CS department, and I strongly believe that having people to help us "publicize" our work is very important. I'd love to have a youtube channel full of interviews of different members of the department. Maybe short videos explaining a particular paper I wrote. That would be cool and would fulfil our job to explain what we are doing to the public.
We had a couple of artist in our college last year who essentialyl tried to make a piece of art by taking a marionette and coupling it with a few camera to build an "interactive automaton".