You just wait until Win 10 launches and practically insists on MSN and THE CLOUD, Xbox for media integration, your mic as a default on device with cortana and sparton, ten tentacles hooked into your nuts and brains for every web service that defaults to bing,
Ok, yes, that's a problem. But its also not a problem.
I accept Microsoft might develop all that crap.
I accept Microsoft might turn all that crap on, or make the default rout. Note I don't necessarily LIKE it.
I also know it all going to be something I can turn off because: enterprise and government.
Those customers aren't going to put up with xbox integration, or MSN cloud signin, or always on microphones, or desktop search talking to bing. Or any of that crap... so I know that not only will I be able to turn it all off, but that it will be pretty easy too. No hacking, probably even GUI tools for it, with preset policy's I can just flip, save, and apply to any computer I buy, easily.
So while I know Microsoft might WANT 'my brainz' I also know they'll ensure they fully support not giving them 'my brainz' in a way that Google never will.
Sure google has apps for enterprise but its a bastard stepchild that is peanuts compared to their search and advertising division.
Microsoft will provide for what the enterprise wants. So when I read about horrible Microsoft feature X... I ask myself "would an enterprise put up with that?" and if the answer is no, I don't worry about it. And so far that's never let me down.
I do worry about Windows as a subsription service. -- Enterprises by and large are already on one. And I figure the 4k drm garbage will be real... enterprises by and large won't give a shit whether the pc's will play hollywood 4k movies or not.
But requiring an MSN account to sign into windows? Yeah I'm not worried about that. Requiring xbox integration? Nope. Not worried. Requiring always on Mic? Nope.