if alternative electronic is something that was swapped on bbs's then my favorite alternative electronic artists are 4mat and lizard king(ok purple motion made one good track).
we too had a show for _this_ kind of music on radio and it was called "space junk" because well, most of the music on it was just ambient noise. much like this bands titular song. so I would categorize this band just as electronic noise band, it really doesn't make it that much better if the noise is generated with light activated harmonicas or whatever. it's still just boring ambient noise.
point being, nobody would have heard of this without this gimmick, so bravo for them for the gimmick. but let me ask you this, will you seek this song a year from now?