thats veeery generous of them.
oh wait, 99% of countries they offer it in already have consumer laws that dictate that the shops that sell the stuff have to accept used electronics and dispose of them properly(and as apple is doing direct sales, this puts them on the hook). who wants the hassle of going to the place to dispose of them though... not surprised of apple branding legal requirements as 'bonus' though!
the problem is more along the lines of apple not providing parts for fixing(3rd party pretty much) and their move to non-fixable at all on purpose devices. now this wouldn't suck so much if for example your ipod classic 160gb broke it's headphone jack(like all of them do, eventually).. since uh, what are you going to replace it with? a 16gb ipod touch?
thats the real problem, you find a device you like and you can't keep it running and you can't buy a replacement.