Is this acknowledgement that the collaborative and open Wikipedia-method does not work, and that a closed editorial-system is needed for some subjects? What implications does this have for the future of Wikipedia?
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If you're an expert, please bear with me, as some of what follows will seem elementary to those already familiar with the online advertising world. If you're not, I hope this gives you a better understanding of how advertisers, publishers, ad serving companies, agencies and other companies such as Google all fit into this exciting new mix.
I have a theory that it's impossible to prove anything, but I can't prove it.