To people outside of Arizona, we've got 35 (!) choices for our plate outside of the default, each costing $25 extra, and $25 extra-extra if you want it personalized.
Amateurs. Here in Virginia we have over 200 choices, not including the ability to have your own custom business logo on the plate if you have a large enough fleet. You can't tell me some of those don't get you a little special consideration when you get pulled over.