Yes, the easy way is to just penalize usage: It reduces the need to upgrade infrastructure and increases profits. OR unload your issue onto wireless networks so effectively people are paying you to switch the data onto the other connection they also pay for.
I know mobile data providers are under the gun, but they put themselves there.
I'd bet a good amount that the future of telecom will be 'untethered' devices that operate completely from wireless(etc) providers and VOIP because the monopolies are simply to big to change. Of course, like Cable they will fight this tooth and nail, of course through legislation not innovation.