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Comment: Hence, *Google Checkout* (Score 1) 201 201

I'll theorise that Google Checkout isn't just a method of getting a piece of the on-line payment pie (such as Paypal), but a way to connect the ads to the sales in some way in the future as well. This could cut down on the click fraud which plagues Google.

This is of course not straightforward, but my guess is Google is working that angle too.

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