But won't telling the patient "the facts" diminish the placebo effect? What would maximize the placebo effect? Is using the placebo effect always bad practice?
My father was a village MD, and we talked at lenght about this, so here goes:
1. yes, and that's why the Placebo effect is largely ineffective on the medical professionals;
2.Sadly, increasing price is one of the things that correlates with placebo effects;
3. Emphatically no, but there is not a real need for specific "placebo"medicaments: lots of active principles help lower the symptoms, all the while not doing anything much, and they are mostly cheaper than "alternative" medicine.
P.S.: as to point 2, there is a solution: putting a reasonably big price tag on the box and telling the patient that 90% of it is borne by the insurance, since it's so effective.