It's a perfect match. Tweaking the libido is entertainment. Games are entertainment. The age group here is largely young adult, sexually aware.
So, several things. First, the idea that the female psyche isn't tweaked by up front sexuality? That's dead at the door. It's a social thing right now to pretend that sexuality is "mommy magic" and shouldn't be in play, but that is, and has been for decades, just a toxic result of radical women's lib propaganda. Now that is not saying that women shouldn't have equal opportunity in jobs, salary, medical care, marriage, etc -- not at all. Equal opportunity in matters that are not themselves tied to one's sexuality is good (I don't need equal access to an obstetrician, women don't need equal access to a dick doctor. Few will hire a fellow to strip for other fellows, likewise few would hire women to strip for other women. Etc.) But it is saying that the sexes are different, and that's a good thing, and an interesting thing, and altogether something to be celebrated, elevated, emphasized and above all enjoyed.
Next, and standing all by itself, there's *nothing* wrong with marketing one's natural advantages. We do it with minds that are able to wrap around programming and engineering. Athletes do it with bodies that are able to excel under the stresses of sports, pro and amateur. Actors and models do it with looks that please the audience. And so on, ad infinitum. What's absolutely disgusting is when some idiot steps in and decides that some characteristic, sensuality and looks being perfect examples, isn't "appropriate" for someone to use, either personally, or by employing a third party to "bring" it.
Do people with natural advantages have an easier time going down various roads in life? Yes, they do. Do we have *any* right to say that they should not, or cannot, use those advantages to travel those roads? No, we don't -- there's nowhere to derive such a right from.
Here's an important tip on the term "liberation": When you find yourself saying "sure, you can choose to do that if you like", most probably, you're engaged in something along the lines of liberation. However, when you find yourself saying "you can't do that", you really need to look hard at what you're saying because most likely, what you're engaged in is repression, probably direct and senseless repression at that.
If there's something to question about the marketing here, it might be raised as, "Where are the handsome guys as marketing tweaks for the ladies"? If the buying audience is truly equally distributed between the sexes, then if the game companies have any sense (debatable, where's my new MechAssault?) then they'll hit the women in the same nerve centers. You think they don't enjoy interacting with hunky guys? Oh, silly, silly you. :)
And of course, if good looking people, highly sexual people, or people with moles offend ye, then avoid them, by all means. Just don't tell the rest of us what it is we can, should, or will enjoy.
I raise my glass to those who make personal, informed choices.
I raise my middle finger to those who would interfere with them.
Now, let the politically correct bunk commence.