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Operating Systems

The 'Linux Inside' Stigma 366

Posted by Soulskill
from the someday-they'll-even-come-up-with-a-linux-phone dept.
New submitter dtschmitz highlights the success of the Google Chromebook to underscore what, in his view, is a serious Linux brand image problem. "It's remarkable how Google doesn't mention the word Linux anywhere in their marketing of the Google Chromebook. I mean, it's running the Linux Kernel, so shouldn't it be Google Linux instead of ChromeOS? Why did Google carefully avoid references to Linux? It's all a very carefully crafted, well executed plan of elegant branding and image making. ... The profile of this user is that of someone who really doesn't care anything about the technical underpinnings of a device. They are not sophisticated technophiles by any means. They have a set number of things which they wish to do--recreational surfing, banking, email, an occasional letter, not complicated. ... Google didn't mention Linux because they know it will scare buyers away. That's unfortunate, but true. And we need to come to terms with that fact and work towards improving the 'Linux Inside' brand image.

Comment: Re:Those are not electronics prototyping (Score 1) 228

by froggymana (#42745789) Attached to: Ask Slashdot: Best Electronics Prototyping Platform?

Exactly. Maybe I'm just old, but to me electronics is closer to physics and hardware than what the poster listed. Microcontrollers and software are great fun and are electronic, but are not *electronics*. Building a machined brass test fixture to study the high speed switching of 20GHz-rated tunnel diodes and the hardline SMA fixtures to get that signal into a sampler is electronics. Downloading a library you didn't write and typing INCLUDE LIBRARY isn't electronics.

If he got an FPGA development board, he would be designing hardware then (assuming he doesn't just throw a softcore on it...). Definitely a large step closer to dealing with "electronics".

Comment: Re:WHUXGA (Score 1) 266

by froggymana (#42488767) Attached to: My favorite resolution for the new year:

It seems that no amount of resolution in the RGB space is able to reproduce all the colors a normal person can see. Thus no, 48 bits are not enough.

If you can tell the difference between #9999CCCCDDDD and #9999CCCCDDDE, I'll buy you a Coke.

EASY! The one on the right ends with a 'D' and the one on the left ends with an 'E'.

Is your job running? You'd better go catch it!

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