If they fuck it up (and fuck the users over) like they did with the N800, N9, and Meego, then forgeddit.
but it's hard to see why Nokia would be working on such a project at this time
Because they suffer from what my medical colleagues refer to as Glutaeo-Humeroid Distinction Disability (the medical term for not knowing your ass from your elbow). They had exactly what was needed three times (a pocket computer that was also a phone, or could at least run Skype) and threw it away three times. There is precisely zero evidence that they are even marginally competent nowadays to run a phone company,
On a visit to CERN many years ago I noticed all their keyboards, monitors, etc (stuff in plastic boxes, basically) was not engraved but branded with a heated device that melted their name deep into it. Virtually impossible to remove or obliterate.
Expensive stuff I label with "There is a reward for returning this device to XYZ Corp" followed by a contact number. The only time I lost such an item it was returned anonymously in the mail, so thank you to whoever that was.
Cheaper stuff just gets a label with my company name and contact number.