This is also the company that re-wrote an OS almost from scratch to focus on security. The whole reason Vista took so long is because they basically restarted when it was almost done to focus on security. That probably cost them an enormous amount of money.
If this works it may be a death knell for AMD. They have no presence in the high-end now, so if ARM gobbles up the low-end then they lose their major market. We might not have AMD processors in 5 years.