You don't own it, you only rent it and the "owners" can get make you pay again and again.
I'm sure they (RIAA/MPAA/etc) would like if everything was pay-per-view and we could
not even own our own thoughts.
I dread the day when IP lawyers realize our brains hold memories of the songs we've
heard, the movies we've seen and the books we've read and demand we be made to
forget it all or pay, pay, pay.