Even worse, Mann and his family were targets of death threats. Despite (or perhaps because of) the well-funded and ubiquitous attacks, Mann believes that flat-out climate change denialism is losing favor with the public, and he lays out how and why scientists should engage and not retreat to their labs to conduct research far from the public eye. "We scientists must hold ourselves to a higher standard than the deniers-for-hire. We must be honest as we convey the threat posed by climate change to the public. But we must also be effective. The stakes are simply too great for us to fail to communicate the risks of inaction. The good news is that scientists have truth on their side, and truth will ultimately win out."