Maybe the only way to win is to not play the game (at least as far as the internet and cellular is concerned). They can't track my internet usage if I don't use the internet, they can't track my location if I don't have a cell phone, they can't track my purchases if I use cash. I'm not ready to give up the convinces of modern technology yet, but each day I get closer. I have drastically reduced my trackable activity though. Eliminated almost all online shopping, eliminated almost all debit card usage, and leave my cell phone in one place most of the time and use my it far, far less. Never used social media web sites so no big loss there. Amazon has lost hundreds of dollars of my business. My bank and VISA have lost income from transaction processing fees because I don't use my debit card much anymore.