We pissed and moaned and we still do and what do we do? nothing. using adblock isn't enough, they're always going to find new ways of forcing their ads on us, and there are sites that are starting to block the viewer if they detect adblockers.
People shat bricks when they tried that back in the late 00s so how come nobody's giving a crap now?
You guys are all like us quebecois, we piss and moan and then proceed to take it up the ass anyway.