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Cornell Software Fingers Fake Online Reviews 122

Eric Smalley writes "If you're like most people, you give yourself high ratings when it comes to figuring out when someone's trying to con you. Problem is, most people aren't actually good at it — at least as far as detecting fake positive consumer reviews. Fortunately, technology is poised to make up for this all-too-human failing. Cornell University researchers have developed software that they say can detect fake reviews (PDF)."

The trouble with doing something right the first time is that nobody appreciates how difficult it was.