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When A Blogger Meets Public Relations 193

fermion writes "The New York Times is running a story on the evolving relationship between PR departments and bloggers, specifically between the Wal*Mart PR people and sympathetic bloggers. The interesting thing in this story is not so much the astroturfing, which is old news, but the transformation of blogging from a personal statement to a corporate bullhorn. The bloggers mentioned in the story, who presumably are able to articulate their own opinions, received Wal*Mart email and began to simply copy the PR text into the blogs. What is the use of a blog if bloggers are just going to copy sentences and sentiments from the puppetmaster's email?"

How many Bavarian Illuminati does it take to screw in a lightbulb? Three: one to screw it in, and one to confuse the issue.