While this tool doesn't break DRM, the files on a specific kindle are locked using the PID of that device. Something that looks up the PID is step one of allowing someone to bypass the DRM.
As an MBA, let me tell you I'm very involved in making things and selling them. How/where we make things falls into my lap, what price we sell them at also falls into my lap. Identifing new markets to sell our products into to new products, something I do.