It's a trend. A realization of how cheap surveillance of any kind has become, and the will to be on top of it all. The idea is, "We'll protect you from those evil hackers, if you let us in to all of your personal information". Which kind of defeats the purpose doesn't it? Welcome to the Internet of Things where you should just shut up and not mind your protectors peering into all aspects of your life for your own safety in this dangerous world.
TLDR; You wouldn't want the "bad guys" to hack your computer right?