In 2-3 years Firefox will be nothing more than another shitty Chrome clone. I can only hope this absurd move leads to a serious fork of the browser that focuses on getting back to the original goals of Firefox.
That already exists in Pale Moon. It avoids the Australis interface that is just a clone of Chome's toolbar style, doesn't have the new start tile page with the "suggested" additions, or Pocket, or the earlier "social" additions.
What it needs is more developers and a plan on how to move forward and improve the browser until it stops being a tweaked third-party Firefox.