If you are a leftist, beating the shit out of private companies is well and good. Remember: corporations are evil! Prosecuting them is only a good thing. Are you a corporate shill?
I am neither a leftist nor a corporate shill. I believe in beating the shit out of private companies that deserve to have the "shit beat out" of them. You need only look at the lengthy history of consumer protection in the United States to find instances where this was and is necessary. Take, for example, Debt Collection Practices. Please, please, please "beat the shit out" of unscrupulous collection agencies. Please "beat the shit" out of the companies that call my grandmother to deliver unsolicited advertisements about a "warranty extension" on her car. There are plenty of private companies that should have this done to them. The issue I take with China's implementation is 1) that it will never target a state owned business and 2) the guidelines are by no means clearly laid out and can be ambiguously interpreted. Who will interpret them? When will they interpret them? Why just in time and by the same state body that made them. Please tell me, how can I prove that my product's advertising does not "Cause detriment to national dignity"?