This is the story with me as well, it has become more of a hobby than an addiction to nicotine. If you mix your own liquid, there is an element of chemistry involved (PG/VG ratios, nicotine content, flavorings, all mixed with pipettes and beakers), if you roll your own coils you need to be aware of Ohms law and battery discharge rates, and there are all the new shiny new mods to buy, collect, and trade with your friends. Even if you run around buying all of the latest mods, tanks, and atomizers out there, you are still saving a ton over smoking just due to the outrageous taxes placed on tobacco. It is the perfect hobby for a nerd that wants to consume nicotine in a safer manner. Being around longer for my kids, the health benefits, and cost savings over smoking tobacco products were my main reasons to switch initially, but I find that I am simply enjoying the activity of vaping as well.