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Seriously- what kind of people use, as a primary input into their purchasing decisions, whether they've heard the name?
Lots of people, you among them. It's not even a matter of "Well, there are 300 makers of this product with odd Chinese names, or LG. Hmmm- which to pick?", it's just getting the name out there at all so that you know they might be a supplier, especially if it's a new market. One of my employees sent me a note yesterday on a special type of active HDMI cable that might solve a problem we have right now. Are they the best? I don't know, but chances are I'll make note of the name when I'm doing a search for that type of cable. That tiny bit of brand recognition does make a difference, even if you think it doesn't.
I work pretty hard to keep ads out of my life, but I'm well aware they manage to affect me anyway.
And there are plenty of applications that are on iOS but not Windows, such as games and messaging applications. If the game you want to play is exclusive to iOS, or the family member with whom you wish to communicate uses a proprietary instant messaging application that is available only for iOS, Android, and Windows Phone, then a Surface Pro isn't going to be the best choice.
Did I just see the availability of games on an Apple device being touted as an *advantage* over Windows? Man, comp.sys.mac.advocacy must be exploding... (BTW, I have Steam on my Surface, so there's not exactly a lack of games for it)
The iPad is useful as a ereader when I'm on an exercise bike, so there is that...
And yes, the LEM managed a landing and ascent. On the moon. With no air. And 1/6th the gravity. And using separate ascent and landing stages- the stage that launched to lunar orbit was *not* recovered intact, and the landing stage was discarded after descent. It's not exactly the same problem.
Quiet is so rare these days people freak out when they (don't) hear it. I have a private office at work and it's still noisy- spillover noise from outside conversations, air handler, nearby printers, etc. I get a few minutes of it at nighttime and I'll often lay and enjoy it- enough quiet that I can hear a soft breeze outside or my wife breathing.
It's a lot like dark- very few people have ever been someplace actually *dark*, and their first action is to turn on a light rather than let their eyes adapt.
(I actually mostly use $30 ones now- I can get anti-glare/anti-reflective/oleophobic coated, scratch resistant polycarbonate glasses with memory titanium frames online)
It's one of the prime reasons I bought one for the family. Kids mess around with weird web sites? I don't have to worry about the machine. (My kid's mental health is another issue....) My kids break it? Oh well. It was $200, and if I get a new one they'll barely notice.
On the flip side, I'm really seeing a move towards Google Apps for my middle schooler. Virtually all his projects are done as part of a group, and they work from online documents. He doesn't need the high end features of Word or Excel: he needs a way to have multiple people work on something over two weeks. It's easy for the teacher as well- just send them the link and you're done, no papers to lose.
I don't think it's going to take anywhere near as long as people think. There's a *huge* market for this. My grandmother in law is 93. She basically can't drive, but wants to stay in her house. My wife's in the hospital right now and I have two kids that need to be different places at the same time. One of my old teachers is blind, etc, etc SDC taxi pools can act like super-flexible mass transit for areas that don't have any