But when the average computer illiterate consumer call me to fix their infested Microsoft machine or needs to buy a new one suddenly realizes need to buy another copy of Office, I explain the how it's understood by the "stereotypical Slashdot demographic" and they quickly understand.
Windows 8 has been great for helping me sell Macbooks and Chromebooks. The Office tax has converted quite a few people to Libre/OpenOffice and Google Docs.
And this is why Microsoft is sinking - because they've pissed of the people who do know, and now the people who do know are telling the people who don't and driving them to competitors. And as far as I'm concerned at this point - good riddance.
So actually, yes, quite a few people are making purchasing decisions based on the perceived righteousness of the company - at least those I talk to.