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Submission + - Syfy takes marketing tie-ins to new depths (

e9th writes: The Sci-Fi Channel, which once brought us the final three seasons of MST3K, then became the supernatural reality fixated Syfy, has really done it this time. It's already pitching advertisers on integrations into Defiance, the coordinated TV series and multiplayer online game that it plans to introduce in April 2013.

Advertising Age tells us that the complicated nature of the project, in which plot points will appear on the TV show and in the game at about the same time, requires bringing in marketers earlier than usual. For example, the post-apocalyptic Defiance, "...could have a highway with rest-stop signs, and one of the signs could have a Burger King symbol. When they get off the highway, they find a Burger King that survived the universal war," said Nicholas Beliaeff, senior VP-development for Trion Worlds.

The article continues: Media typically get consumed in a lean-back fashion, as with TV, or a lean-forward stance, as in gaming and the web, said Mike Rosen, president-investment and activation at Starcom MediaVest Group. " 'Defiance' is a groundbreaking paradigm that links both media [types] and allows brands to be more immersive than they could be as part of TV or a video game alone."

It's disturbing that Comcast, which already owns Syfy, is also a major investor in Trion Worlds, the publisher of Defiance.

Is this the future of television?

Submission + - Feds: Too Hard to Wiretap; Strengthen CALEA (

e9th writes: The New York Times reports that the U.S. Pushes to Ease Technical Obstacles to Wiretapping. 'An Obama administration task force that includes officials from the Justice and Commerce Departments, the F.B.I. and other agencies recently began working on draft legislation to strengthen and expand a 1994 law requiring carriers to make sure their systems can be wiretapped.' Apparently, some carriers are innovating without ensuring compliance with 1994's Communications Assistance for Law Enforcement Act (CALEA), and that's making it difficult to deploy some court ordered wiretaps quickly. The government wants to add legal and financial incentives and penalties to CALEA to encourage carriers to make interception easier. A telecommunications industry spokesman claims new rules will stifle competition and increase costs, saying, 'The government's answer is, "don't deploy the new services — wait until the government catches up"'

Submission + - IBM Makes Firefox Its Corporate Broswer ( 1

e9th writes: Ars Technica reports that IBM has adopted Firefox as its company-wide browser.It will be installed on all new employee computers, and all 400,000 employees will be encouraged to use it. Speaking of encouraging Firefox use, IBM VP Bob Sutor blogs, 'We will continue to strongly encourage our vendors who have browser-based software to fully support Firefox.' I hope this means that if IBM can't navigate a vendor's site with Firefox, they'll just look elsewhere.

Submission + - SCOTUS: Govt Employee Text Messages Not Private ( 1

e9th writes: The Supreme Court, in a 9-0 ruling, has decided that government employers are entitled to examine all text messages sent with government provided devices, even if the employee has agreed to pay for any excess message charges out of his own pocket. While the ruling only applies to government employees (at all levels), it may give private sector employees something to think about when using employer-provided devices.

Adapt. Enjoy. Survive.