Still, that's going to be a problem for the advertising companies and content providers to solve, and since the longer they wait before fixing the problem with malvertising the harder it will be to fix the effects of that foot dragging it's a classic case of reaping what you sow, so screw 'em. If they want to try and destroy their entire industry, I certainly don't have a problem with that.
Bill Hicks had it right. He didn't even include any exceptions for people who have landed an advertising job which doesn't include lying to people. He just said kill yourself and the world would be a better place if all the marketers did that. Sadly, only the ones who are closest to having a soul would do so. The rest will continue to exist just to shit up our landscape.