I have to agree with the overall content sentiment. I'm dismayed by the lack of an a la carte option for television. Honestly, I'd gladly pay for a channel that did nothing but just play re-runs of classic sci-fi series. Also, the few sports events I do watch, I'd prefer to be able to purchase individually (or even in bulk as a season). All of this, sans commercials, I would gladly pay a premium for; if only for the privilege of being able to do so.
Unfortunately, it looks like companies want to expand television into the interactive realm. While I can see a few possible improvements here, I don't think the television is the device for it (what's the advantage of having it in the television as opposed to a tablet PC?). I certainly don't look forward to media companies leering behind my television, waiting with frothing mouths and sweaty palms to harvest my clicks and present me with more ads for shit I couldn't possibly want any less.
It is easier to change the specification to fit the program than vice versa.