The site just wasn't ready for mass adoption. There's a great idea behind it, but as of last week, it was just so damn unusable. I'm tempted to think that their marketing blitz was premature. But perhaps the goal wasn't to show off the site so much as to get just enough attention to turn the heads of investors. If so, maybe it worked. They've gained some cash flow while also validating the idea that there IS a desire for what they are building.
Now, they can use some of this funding to actually make the UI usable and add in those missing features. Maybe when their next media campaign comes around, there will be a site worth applauding. We can only hope.
Good for them. I'll keep my account active and hope it turns into a site