MR. SMITH: "One of the things I've learned from all of the various anti-trust and intellectual property negotiations I've handled over the years is this, sometimes when a small problem proves intractable you have to make it bigger. You have to make the problem big enough so that the solution is exciting enough to galvanize people's attention..."
That actually makes my point. The summary states that they fabricated a crisis, but what you just posted shows that they thought it was a smaller problem that just needed to be made bigger to find a solution.
This means that people who use Google to search on their smartphone may not find many of their favorite sites at the top of the rankings. Sites that haven't updated could find themselves ranked way lower, which in turn could mean a huge loss of business.
If it looks for passive movement data, why not create a bunch of accounts and put some old cell phones to good use broadcasting traffic data? Hook them up to wireless, use a VPN if needed to mask the IP, and show "cars" stopped. You could add in accident reports to make it more realistic. Maybe even some VMs running an iPhone simulator to increase the number of spoofed cars. Remember, technology is your friend if used correctly; just don't get any on you...
The problem is there would be more cars moving through the area than the "stopped" cars. Waze ignores obviously false reports as it states in the article.